Keeping up with what’s hot and what’s not in social media is a science in itself.
The key is to establish that you have a strategy for social media, it’s not just an add-on, but it justifies the time spent upon it because it delivers business benefits. So, our clients with products to sell might do better by Pinning on Pinterest rather than Tweeting on Twitter. Our business to business clients might be better focussing some time on their LinkedIn profiles and looking to that to develop new potential business contacts.
Those who’ve chosen Facebook, must have a strategy for connecting with their customers and monitoring their Facebook pages regularly so that they become part of a conversation with those who are interested in their brand. Google+ might play an important part in connecting messages across the different media. Take a look at one of our clients’ facebook pages to see what we mean. If you’re new to social media and you’d like us to talk to you about how it could fit into your communications strategy just drop us an email or give us a call.
Social media played an important part in the launch of Ignoring Gravity – we helped the author Sandra Danby set up her social media presence, advised on strategy, filmed an author interview and book trailer as well as designing the book’s front cover, marketing materials and website. The two films are now on YouTube, click on the book trailer here Ignoring Gravity by Sandra Danby