Residents of Brooksby and surrounding villages were extremely unhappy at plans to turn a gravel extraction site at Brooksby into a refuse tip – this was a complete change of strategy from the original plan to return it to leisure use at the end of the extraction process. A campaign was undertaken to make the local residents’ views known and coverage was generated in local newspapers, on local radio and television. Cause related PR is just one area of Nicky Stephen Marketing’s public relations expertise .
